Pier 39 is a shopping center and popular tourist attraction built on a pier. there are shops, restaurants, a video arcade, street performances, the Aquarium of the Bay, virtual 3D rides, and views of California sea lions hauled out on docks on Pier 39's marina. The marina is also home to the floating Forbes Island restaurant. The family-oriented entertainment and presence of California Sea Lions make this a popular tourist location for families with kids.
It is famous for its seafood. Home to at least 14 full-service restaurants, Pier 39 is known for serving up some of the freshest and most-delicious local cuisine, at Fog Harbor Fish House, you get more than just classic waterfront favorites such as oysters and cioppino — all seafood on the menu is sustainable, so not only is it local, but its guaranteed fresh and sustainably farmed. Not to mention, every meal comes with a complimentary view of the Golden Gate Bridge.
It also has more than 60 specialty shops with everything from saltwater taffy to left-handed merchandise, custom-blended spices to hand-crafted jewelry. So, obviously, it's difficult to leave without that perfect gift for the folks back home. Many of the store owners work directly behind the counter, and if you end up getting carried away, stop by the California Welcome Center and they'll help you ship your San Francisco memories back home.
You can also experience the thrill of a roller coaster and the excitement of an interactive shooting gallery, all without leaving your seat in a state of the art digital theater with surround sound, 3D effects and the newest in laser technology. Compete to achieve the highest score in the theater as everyone tries to capture the gold, eliminate the bad robot cowboys and save the day! And the fun doesn't stop there: be sure to check out the other 20+ attractions on The PIER.
Things to do in SF!